Stop Reviewing 10%.
Start Catching 100%.
The AI QC platform that analyzes every mystery shopping report — detecting contradictions, flagging errors, and surfacing issues before they reach your clients. Built by CX experts with 24 years in the field.
Trusted by teams managing quality for
Manual QC Catches Errors.
Just Not Enough of Them.
Most mystery shopping agencies review only 10% of reports before delivery. The rest go unchecked — and when a contradiction slips through to a luxury client, trust erodes fast.
Score-Verbatim Contradictions
A shopper marks "Yes" for follow-up call, but the verbatim says "no call was received." These slip through manual sampling constantly.
Time-Consuming Manual Reviews
QC reviewers spend hours reading full reports line by line. At scale, it's unsustainable — and inconsistent.
Blind Spots at Scale
With hundreds of reports per month across multiple markets, critical errors in the 90% you don't review go undetected.
AI That Reads Every Report
So Your Team Can Focus on What Matters
Our platform ingests every mystery shopping report, runs intelligent QC checks, and surfaces only what needs human attention — with confidence scores and severity levels for every flag.
Contradiction Detection
Automatically flags when scores don't match verbatim narratives — the #1 source of client complaints.
Smart Severity Levels
Every issue is classified as High, Medium, or Low severity so your team prioritizes what matters most.
Side-by-Side Review
See the original PDF next to AI flags. No tab switching, no guesswork — just fast, accurate reviews.
Invalid N/A Detection
Catches when shoppers mark N/A incorrectly — like marking "test drive N/A" when the verbatim describes asking about it.
Thin Verbatim Flagging
Identifies generic or insufficient responses like "Car not available" that lack the detail your clients expect.
Approve & Send Back Workflow
One-click approval or send-back with QC notes. Reports flow back to shoppers for correction seamlessly.
From Upload to Approval
in Minutes, Not Hours
Configure Your Template
Define your report structure, expected questions, scoring rules, and what "good" looks like for your program.
Ingest Reports
Upload PDFs manually, connect via email pipeline, or integrate directly with Shopmetrics through our API.
AI Inspects Every Report
Our engine categorizes each report against your template, runs contradiction checks, and generates flags with confidence scores.
Review & Approve
Your QC team sees only what needs attention. Approve clean reports in one click, send flagged ones back with notes.
Everything Your QC Team Needs.
Nothing They Don't.
A clean, purpose-built interface designed for speed. See report status at a glance, drill into flags by severity, and move through your queue faster than ever.
Built by the People
Who Wrote the Reports
This isn't another generic AI tool. It's built by CRM Middle East — a team that has managed mystery shopping programs for the world's most demanding luxury brands since 2001. We didn't learn about QC from a textbook. We learned it from reviewing thousands of reports for BMW, Cartier, and Mercedes-Benz across 70 countries.
“Cartier has worked with CRM-ME for over nine years as the trusted provider, meeting our high standard requirements regarding client contact quality.”— Cartier
Founded in 2001, pioneering customer experience in MENA
Operating mystery shopping programs across GCC, Levant, North Africa, and beyond
Including BMW, Cartier, Mercedes-Benz, Van Cleef & Arpels, Montblanc
With flawless quality across automotive, luxury retail, and hospitality
Teams That Switched
Never Looked Back
“We used to spend two full days reviewing reports before sending them to the client. Now our QC team clears the entire queue in a few hours — and catches things we never would have found manually.”
“The contradiction detection alone justified the switch. In our first month, it flagged 47 score-verbatim mismatches that would have gone straight to our automotive client. That's 47 potential trust issues avoided.”
“We manage mystery shopping programs across 12 countries. Before this tool, consistency was our biggest challenge. Now every report goes through the same AI checks regardless of market or language.”
“What impressed me most is that this was built by people who actually run mystery shopping programs — not a generic AI startup. The detection rules make sense because they've lived through every edge case.”
Connects to the Tools
You Already Use
No more copy-pasting between systems. Our platform plugs directly into your existing workflow — from report ingestion to team collaboration.
Shopmetrics
Native IntegrationBidirectional sync — reports flow in automatically, QC results push back. No manual uploads needed.
Email Ingestion
Built-inForward report emails to your dedicated inbox. Reports are parsed, categorized, and queued for QC automatically.
Slack
Coming SoonGet instant notifications when high-severity flags are detected. Route alerts to the right channel by template or market.
Microsoft Teams
Coming SoonQC alerts and daily digest summaries delivered directly to your Teams channels. Keep your reviewers in the loop.
Google Workspace
SupportedSign in with Google SSO. Export QC summaries to Google Sheets. Attach flagged reports to Google Drive.
Zapier
Coming SoonConnect to 5,000+ apps. Trigger workflows when reports are flagged, approved, or sent back — no code required.
Open API
AvailableFull REST API with comprehensive documentation. Ingest reports, retrieve flags, manage templates, and automate your entire QC pipeline.
Webhooks
AvailableReal-time event notifications for report uploads, QC completions, and status changes. Push data to any endpoint.
Don't see your tool? Our open API and webhook support means you can connect to virtually anything.
View API DocumentationModern Stack.
Serious Security.
Your Data Stays Yours.
Built on enterprise-grade infrastructure with full data isolation, role-based access, and SOC-compliant AI processing. Your reports never train public models.
Multi-Tenant Architecture
Full data isolation between agencies — your data is never mixed or shared.
Role-Based Access Control
Agency Admin, QC Reviewer, and Viewer roles with granular permissions.
SOC 1/2/3 & ISO 27001
AI processing through enterprise-compliant infrastructure.
API-First Design
Bidirectional Shopmetrics integration, with open APIs for your existing tools.
White-Label Ready
Your logo, your colors, your domain — deploy as your own product.
Whether You Run 100
or 10,000 Reports a Month
Mystery Shopping Agencies
Automate QC across all your programs. Deliver consistently flawless reports to clients — no matter the volume.
Luxury Brand CX Teams
Ensure every mystery shopping report meets your standards before it informs decisions. Trust the data you act on.
Quality Managers
Move from sampling to full coverage. See every contradiction, every thin verbatim, every missed field — automatically.
Start Reviewing Smarter Today
Begin with a free trial — no credit card required. See how the platform catches what manual review misses.
Starter
For teams getting started
- Up to 50 reports/month
- 1 template
- AI contradiction detection
- Basic dashboard
- Email support
Professional
For growing agencies
- Unlimited reports
- Multiple templates
- Full AI detection suite
- Shopmetrics integration
- Priority support
- Role-based access
Enterprise
For multi-market operations
- Everything in Professional
- White-label deployment
- Custom API integrations
- Dedicated account manager
- SLA guarantees
- Multi-tenant management
Your Clients Expect Perfection.
Now Your QC Can Deliver It.
Join the CX leaders who've trusted CRM Middle East for 24 years. Start catching every error in every report — automatically.
Questions? Reach us at hello@crm-me.com or WhatsApp +971 55 842 1765